14 days free · no card · CEA-compliant by design
Built for SG property agents and the agencies that hire them. Hosted in Singapore.
Built by a Singapore property agent for Singapore property agents.
CEA-compliant by design · PDPA-aware · Hosted on Singapore soil
Built for the agencies that hire SG agents
By the numbers
avg first reply on pilot
pilot agents · last 30 days
hosting region
ap-southeast-1 · Singapore
audit log retention
content-hashed · CEA-aware
lead data shared with model providers
no training on your inbox
Private pilot · 14 SG agents · early-access stage
The reality
PropertyGuru email, 99.co dashboard, EdgeProp web, WhatsApp DM — same buyer, four tabs.
SG buyer expects a reply inside 30 min. Industry avg is 2h 14m — by then they've booked someone else.
Exercise window is 14 days from issue. One missed reminder = forfeited 1% option fee for the buyer, lost commission for you.
How it works
Lives inside Gmail. Nothing to re-learn — Relay just makes your inbox faster.
Set a Gmail filter to forward PropertyGuru / 99.co / EdgeProp leads to your Relay address.
Relay parses the listing + buyer intent, calculates BSD/ABSD, drafts a WhatsApp reply that sounds like you.
Review, tweak, send. CEA number auto-appended. Timeline + reminders track every deadline.
Inside Relay
Twelve features that close the gap between portal lead and signed OTP. No bolted-on US tools — every line of this product was written for SG.
Trained on your past replies. Casual, warm, professional — never sounds like ChatGPT.
Buzz your phone before leads ghost. Installs as a PWA — no App Store needed.
Record one minute. Relay matches your tone, hedges, emoji habits on every reply.
Two buttons, one draft. Channel pill on every sent message · last-used hint per lead.
Offer → OTP → exercise (14d) → completion. Auto-reminders T-2d before exercise expiry.
BSD + ABSD computed live: SC/PR/foreigner, 1st/2nd/3rd property, cooling-measure-aware.
Track all listings on one lead — Tampines + Lentor + Bedok in a single thread.
Auto-summary thread. Re-engage a 2-week-cold lead without re-reading the whole chat.
Your week's hot leads, OTP expiries, cooling-measure shifts — straight to your inbox.
Same buyer enquires on PropertyGuru, 99.co, OrangeTee — Relay merges to one lead.
HFE expiry, ABSD remission, BTO ballot dates, LTV cliff — baked in, not bolted on.
Every reply stamped, hashed, retained 5 years. CEA-aware disclosures auto-appended.
Twelve modules · one product · zero bolt-ons
See it work
Lead in, draft out, deadline tracked, week reviewed.
Tampines St 45, 4-rm — viewing Sat?
Lentor Modern 2BR — psf and floor?
Sentosa Cove bungalow under $20m, sea-facing
Hi, is this still available? Can view this weekend?
10:42
Quick check — SC, PR, or foreigner? Currently renting or owning? BSD on $568k is $10,440 (no ABSD if 1st prop).
Watch
From the pilot
Direct quotes from pilot users — names redacted at their request until public launch.
"Forwarded a PG lead at 9:47am, draft was waiting at 9:48. Tweaked one line, sent. They booked a viewing same day."
"I stopped checking my agents at 11pm. The KEO console shows every reply latency in one screen."
"BSD/ABSD math attached to every brief. Saves me 20 minutes per Sentosa Cove enquiry."
Real testimonials replace these on public launch · not faked
For agencies
KEO console, white-label, agency-wide audit, internal referrals, SOC 2 readiness ledger. Built for PropNex / ERA / Huttons / OrangeTee.
KEO console
See every agent, every reply latency, every overdue OTP — one screen.
White-label
<slug>.tryrelay.pro on your agency domain. Your colours, your logo.
Agency-wide audit
CEA-scoped audit log across the whole roster. Export under NDA.
Internal referrals
Agent A finds a buyer. Agent B has the listing. Relay routes the split.
Compliance ledger
SOC 2 readiness ledger — KEO-only, in progress, never overclaimed.
SOC 2 readiness in progress · not yet certified · KEO-only review under NDA
Pricing
Pays for itself the first deal you close before someone else replies.
For the independent SG agent.
billed monthly · cancel anytime
14 days free · no card required
For KEOs running a roster of agents.
minimum 5 seats · master invoice
SOC 2 readiness ledger reviewable under NDA
For 50+ agent rosters with SSO.
50+ seats or SSO required · custom DPA
Quarterly compliance review included
Less than 1 rental commission = 1 year of Relay Solo. Cancel anytime · CSV export of all your data.
SOC 2 readiness in progress — not yet certified. Ledger reviewable under NDA.
Questions
14 days free. Full access. No card needed. Cancel any time.
SGD 99/mo · cancel anytime
Not ready? Join the waitlist — we'll reach out when a pilot slot opens.